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Qualitative Research


Qualitative Research

The qualitative method investigates the why and how of decision-making, not just what, where, and when. Hence, smaller but focused samples are more often needed, as compared to the larger samples of quantitative research.

There are a wide variety of methods that we provide in qualitative measurement:

01.Participant Observation
02.Direct Observation
03.Unstructured Interviewing
03.Case Studies

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